A year of impact made easy to trust, then carried from the boardroom to the feed.
Future Planet Capital is a global impact investor, and its annual impact report is where it has to prove the difference its capital makes. We designed the 2023 Impact Report end to end, then built a content system from it: one year of work set out in a single document and adapted into film and social, so the same story could travel wherever it was needed.
Pages of the 2023 Impact Report, designed end to end
Animated films built from the report’s story
Social posts adapting the story for the feed
Formats from one source: report, film and social
Make the impact impossible to ignore
An impact investor lives or dies by how clearly it can show the difference its capital makes. Its report has to work for two readers at once, the investor weighing up the firm and the founder deciding whether to take its money.
The job was to take a year of activity across a global portfolio and turn it into something a sophisticated investor would trust and a founder would want to be part of. The second half of the brief mattered as much as the first. Once the story was told, it had to be easy to share wherever it was needed, from the boardroom to the feed.
A year of impact, set out in full
The 2023 Impact Report lays out the firm’s year across 23 pages, from the headline figures to the portfolio companies behind them. We set it in a calm, confident system, with deep blue fields and the curve of the planet carrying the cover and the introduction, then cleaner light pages for the figures.
The structure moves from the firm at a glance, through 2023 in numbers and the firm’s impact at global, national and regional level, to the themes and companies doing the work. Cover to close, the system gives the numbers room to land and the companies room to speak, with portfolio profiles that put the founders and their companies at the centre.
Dense material gets the most space. The spread that maps each of the firm’s funds against the UN Sustainable Development Goals is set as a single clear chart, and the global, national and regional sections each take their own colour, so a reader flicking through the document always knows which level of impact they are looking at.
The same story, animated
A set of seven short films turned the report’s headlines into motion for social, presentations and the website, all drawn from the same source. Each takes one part of the story and makes it work in seconds, with titles including 2023 in numbers, Future Planet Capital at a glance, Be part of the change, Data driven, Executive summary and Sustainable supply chains.
Because every film was drawn from the report, the film someone sees in a feed and the page they later open in a meeting tell the same story in the same voice.
Two systems, one voice
The 26 social posts ran in two visual systems pulled from the report. A dark, cinematic introduction set was built around the planet at night, carrying the firm’s story one statement at a time. A brighter at-a-glance set handled the figures, with clear type on light grounds and the year’s numbers set large.
Each set reads instantly as Future Planet Capital, because each is lifted directly from the report’s own colour, type and imagery. Someone who met the firm through a single post would recognise the report the moment they opened it.
The introduction, broken into cards
The longer introduction was also cut into a bite-size series of fifteen cards, one idea to a card, for quick reading as people scrolled. A thin timeline runs across each card, so the series reads as a sequence and every card still stands on its own.
The cards work through the firm’s case in order: connecting investors with the brightest minds, profit for purpose, an impact-led approach and the proprietary data behind its investment selection.
One report, working everywhere
The report became a system. A single, well-built source flowed into film, social and presentations, giving Future Planet Capital a consistent, credible way to show its impact to investors and founders alike, long after the document itself was published.
That is the value of designing the source properly. Film, social and presentations all take their structure, figures and look from the report, which is what keeps the story consistent wherever it appears.
“Great experience working with Davuud and the team. The overall look and feel of the report created was excellent and very aligned with our previous work. The design styles were great, striking the right balance between professionalism and visual appeal, and it’s clear a lot of thought went into understanding our branding and how we like things presented.”
What changed.
One report became a working system. The 23-page 2023 Impact Report fed seven animated films and 26 social posts across three formats, giving Future Planet Capital a consistent, credible way to show its impact to investors and founders long after the document was published.
Read it on pivitt.co.uk