Guides for the people who commission brand work.
Long-form guides published on pivitt.co.uk. Most end with a check you can run on your own business.
On this site · Brand and AI
On pivitt.co.uk · Brand
Brand architecture: the four models, the fifth state, and how to check your group
The state most acquisitive groups are actually in, and a three-check test to run on your own.
Rebranding after an acquisition or merger
The four routes to the name, the sequence from before close to twelve months, and what to tell customers and staff.
Brand guidelines: what a complete set contains
The five parts, from strategy to governance, and the chapters most brands leave out.
What is brand transformation?
The definition, how it differs from a rebrand, the triggers, and when a business needs one.
The rebranding process: nine steps and a checklist
What each step produces, how long it takes, and where rebrands go wrong.
Brand implementation: rolling out a new brand across every surface
The surface inventory, phasing, a twelve-week plan and the first 90 days.
B2B rebranding: when to rebrand, the process and what to measure
How it differs from consumer rebranding, the sales toolkit, and customers and contracts.
How much does a rebrand cost in the UK?
From a refresh to a full transformation: what each level includes and why it costs what it does.