Through comprehensive market analysis and audience research, we transformed Blend's entry into the cake decorating market. Our strategic positioning as a 'creativity enabler' shaped a bold brand identity that precisely targets market opportunities and consumer desires.
e Initial market and competitor analysis revealed a disconnect between the client's desired clinical aesthetic and market opportunities. While Blend had begun establishing itself with a minimalist approach, our user research and audience insights pointed to an untapped opportunity for a bolder direction—a strategic pivot the client embraced based on our findings.
Developed six distinct concept directions through intensive market research and consumer insights, leading to a cohesive brand architecture that champions creativity in cake decoration. This strategic foundation informed every aspect of the brand development.
Created a comprehensive visual and verbal identity system, anchored by the tagline "A little goes a long way". The system encompasses everything from packaging design to brand guidelines, ensuring consistency across all touchpoints.
Established distinctive market presence through bold, creative identity
Successfully positioned as category's creativity catalyst
Strong alignment with target audience preferences and needs
Complete rollout across packaging and brand touchpoints
If you're look for seasoned marketing leader who can plug into your organisation on demand, steering your brand to new heights without the overhead of a full-time CMO then let's talk.
I'll help you define your brand vision, uncover untapped opportunities, and execute strategies for sustained, profitable growth.
