Through stakeholder interviews and strategic workshops, we developed Taya's brand identity to reflect their innovative approach to insurance claims processing. Our work transformed their technical expertise into an accessible, trustworthy brand that resonates with their target market.
Taya needed to stand out in the technical insurance sector while maintaining credibility. The brand required a delicate balance: communicating complex technological capabilities while remaining approachable and user-friendly for insurance professionals.
Developed a comprehensive brand strategy through senior stakeholder interviews and collaborative workshops, creating a foundation that emphasises simplicity and efficiency while maintaining technical credibility.
Created an integrated visual and verbal identity system that translates complex technical concepts into clear, engaging communications, supported by distinctive photography and design elements.
Successfully translated technical complexity into accessible communications
Established position as innovative yet reliable technology partner
Created cohesive design language across all touchpoints
Implemented comprehensive digital asset suite
If you're look for seasoned marketing leader who can plug into your organisation on demand, steering your brand to new heights without the overhead of a full-time CMO then let's talk.
I'll help you define your brand vision, uncover untapped opportunities, and execute strategies for sustained, profitable growth.
