Building on our successful BMW Group collaboration, our partnership with MINI has grown from a single hybrid vehicle campaign to comprehensive creative direction across all marketing channels. Our work maintains MINI's distinctive character whilst delivering innovative campaigns that drive business results
MINI required a creative partner who could maintain their unique brand identity within BMW Group guidelines whilst developing innovative campaigns for new product launches. The challenge was to balance MINI's heritage with modern marketing demands across B2B and B2C communications
Developed a flexible creative framework that enabled rapid campaign deployment whilst preserving MINI's distinctive brand voice. This approach allowed for consistent messaging across all touchpoints, from digital to OOH advertising.
Created an adaptive communications strategy that supported both product launches and strategic initiatives. This included developing comprehensive COVID-19 response messaging and successful electric vehicle launch campaigns.
Successfully launched new product lines whilst maintaining MINI's iconic brand identity
Led successful transition to new sales processes during COVID-19 across B2B and B2C
Delivered seamless omnichannel campaigns from digital to OOH advertising
Streamlined creative processes reducing campaign deployment time by 50%
If you're look for seasoned marketing leader who can plug into your organisation on demand, steering your brand to new heights without the overhead of a full-time CMO then let's talk.
I'll help you define your brand vision, uncover untapped opportunities, and execute strategies for sustained, profitable growth.
