Developed and implemented a comprehensive marketing strategy for a heritage window specialist in Edinburgh, focusing on digital transformation and operational efficiency. The project exceeded its original revenue target of £1M, achieving £2.18M through strategic implementation and customer-centric approach.
The company needed to establish market dominance in Edinburgh's heritage
window sector while facing:
Implemented a phased marketing strategy focusing on digital transformation and operational efficiency. This included developing comprehensive customer journey mapping, establishing clear value propositions, and creating targeted marketing campaigns that resonated with the heritage market segment.
Created a robust implementation framework with clear KPIs and monitoring systems. This was supported by detailed customer research and competitive analysis, ensuring all marketing activities were data-driven and results-focused.
Surpassed £1M target, achieving £2.18M through strategic implementation
Established comprehensive digital presence with integrated marketing channels
Strengthened position as Edinburgh's leading heritage window specialist
Developed systematic approach to customer journey and acquisition
If you're look for seasoned marketing leader who can plug into your organisation on demand, steering your brand to new heights without the overhead of a full-time CMO then let's talk.
I'll help you define your brand vision, uncover untapped opportunities, and execute strategies for sustained, profitable growth.
